Branded Event Marketing

Branded Event Marketing (BEM) is a proprietary CI methodology to implement effective and consistent communications for all elements of interactive marketing. BEM ensures that an impactful dialogue is achieved and sustained between your brand and your customers throughout the purchase cycle. CI’s BEM process integrates your marketing event components into a focused program based on your Message Architecture, aligned with your marketing strategy, programs, media and campaigns, positioned throughout the purchase cycle for each target audience.

The BEM process works with your exhibit house, event specialists, and ad agency, to take your Message Architecture on the road using a Roadmap that delineates branded participation over a calendar of prioritized marketing and media events. The BEM process ensures cost advantage through leveraged event selection to match the best solution to the target audience with the right message. CI can deploy branded events on a global basis, including trade shows, conferences, company roadshows and "college" programs for sales force and business partners in each geographical region, ie North America, Europe and Asia/Pacific.